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What is Strategic Planning?

Strategic Planning Write for Us – Strategic planning is the art of developing specific business strategies, implementing them, and evaluating the results of implementing the plan against an organization’s overall long-term goals or aspirations. It focuses on integrating various departments (such as accounting and finance, marketing and human resources) in an organization to achieve its strategic objectives. The term strategic planning is synonymous with strategic management.

The concept of strategic planning gained popularity in the 1950s and 1960s, and enjoyed popularity in the corporate world until the 1980s, when it fell out of favor somewhat. However, enthusiasm for strategic business planning revived in the 1990s, and strategic planning remains relevant in modern business.

Strategic Planning Process

The strategic planning process requires substantial thought and planning on the part of a company’s top management. Before defining an action plan and deciding how to strategically implement it, managers may consider several possible options. Ultimately, a company’s management is expected to settle on a strategy that will produce positive results (generally defined as improving the company’s results) and that can be implemented in a cost-effective manner with a high probability of success. , avoiding unnecessary financial risks.

The development and implementation of strategic planning is generally carried out in three important steps:

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