Sales pitch: Arguments, often seemingly simple but very well explained, can mean the difference between indifference and preference; Either your product goes unnoticed, or people recognize and acknowledge that you need it. One thing distinguishes one option from the other: clear, direct, and specific communication.
We do not exalt our arguments
We don’t count what we have, and I don’t give them a reason to buy from us. Also, we are too shy. We need to dramatize the arguments. Highlight the little things so that clients can see them and make sense to them. We have always said that the differences are in the fine print; in the arguments that seem familiar but masterfully communicated, they make people turn around.
On a recent visit to the grocery department, he analyzed how different brands advertise and communicate each argument for what they sell. The products catalogued by the majority as commodities sell their benefits in an attractive and showy way. Based on the principle that it’s not about what you sell. It’s about how you sell it, and we can help our customers and prospects see why they should buy from us.
Little things well communicated
Lessons inspire us to communicate better what we sell and give our customers a reason.
1) My product is ideal for
Explain to your customers how they can use your product, what it is for, and why it is different. Please don’t assume they know how to use it or what they need it. Could you give them a motive to buy from you? Educate them.
The thin skin makes red potatoes perfect for pulping, boiling, or frying.
2) My product is unique because
Trials are part of history. Behind the scenes, the customer tells something special that increases the perception of value. Is going behind the scenes something that many people probably do too? Yes. Does that count for everyone? No. What makes your product or service special?
3) My product has magic inside
There are advantages that the customer cannot see with the naked eye and that they can only enjoy after purchasing our product. However, knowing in advance can influence the purchase decision. If you have it, tell about it, don’t expect the customer to brag about it; foresee. Any inner magic that could communicate better?
4) My product has convenient packaging
The packaging itself is a compelling argument. Simplify and facilitate life. It all comes down to the carefully selected product packaging unit from handling to disposal. Just say it. Is there a story that was not told on its packaging?
5) My product provides such a thing
Sometimes benefits that are not so obvious can meet customer expectations. The functional benefits they may not know give them a reason to buy the product. sales pitch How many things does your product or service offer that your customer doesn’t know about?
6) My product simplifies your life
Existing processes that make life easier for customers generate added value. Being in front of them saves you time. Is there something in your upstream processes that makes life easier for your customers?
7) My product takes away a headache
Again, your product may make life easier, bring comfort and convenience to customers, but it doesn’t necessarily communicate it. Say it, reveal it, tell it. Where? Everywhere, everywhere, around. Something about your product that creates convenience?
We all have a story to tell
If this is done by competing brands in what is known as the commodity market, what could you do with your product or service? We tend to underestimate the power of persuasion in the little things we do. sales pitch The kindness of service, the keeping of promises, the convenience of buying, the quick response to inquiries, the ability to speak to a person or react if something goes wrong, among many other “small” but essential arguments for our clients. . .
Are you communicating them correctly? Do you show your clients the risk of not working with you? Do you make them understand the benefits of your product? Don’t take things for granted, don’t assume people know or deduct gifts; you have to be specific and brutally specific.
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